Brand & logo
Anchor
Pinning down a bold identity for a developing cinephile’s dream for online movie notation.
Journey
An independent software project, focused on enabling users to capture, annotate and share memorable moments in film, Anchor engaged me to help define a strong visual theme that could accent its features throughout the service.
Outcome
Through clear communication over creative preferences, thematic nods and style, a modern logomark was designed. This included variations of symbols, patterns, icons and colour palettes that could be fed throughout the service, creating a cohesive and recognisable brand ready for launch.
“Charlie has a rare gift for translating a fuzzy creative vision into something sharp, intentional, and immediately recognisable.
“From the very first conversation, he brought a level of clarity and creative intuition that made the whole process feel collaborative rather than transactional, building a visual language for Anchor that feels native and deeply considered.
“If you're building something and need someone who listens as carefully as they design, Charlie is your person.”
