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Advertising, Social media
The Farmer's Hamper
Delivering a fresh marketing suite for a key worker support service during a national crisis.
Journey
The Farmer's Hamper, a fresh and local vegetable box service created to support NHS and key workers, approached me during the Coronavirus pandemic to help it better reach an audience in isolation.
Materials needed ranged from a full logo refresh, branding overhaul, physical print resources and social content to support its #HamperOfHugs Instagram campaign.
Outcome
Helping advise with their product photography shot lists and working closely with the TFH team, a vibrant and fun style was soon built for the brand.
This helped to best demonstrate the caring and friendly nature that came with their mission statement, as well as to make an attractive choice for fresh, locally-sourced produce during a challenging time for pressured key workers.
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