Advertising, Social media
The Meek Boutique
Styling out a local fashion business to drive sales.
Journey
Family-led style outlet, The Meek Boutique approached me to support visibility of its seasonal sales through its website and social media. With a primary audience of mature women, the design style needed to be clear, bold and catered around eye-catching visuals to best capture conversions scrolling through Instagram feeds.
A repeating pattern design was also needed for its shipping mailer bags, to extend the brand further through online orders.
Outcome
A series of Instagram, website and app banners were created in close communication with the client. Created for Black Friday, Summer and Winter sales, the graphics covered a variety of sizes and stages of the promotion, giving flexibility when sending out to mailing lists.
Being generic to the sales and not featuring any dates, they are now reusable in future, covering their primary periods for stock clearance.
The packaging materials were made to be simple and brand-enforcing, making it clear to excited customers when their items had been received.
“Having a range of formatted social and web content has been really positive for our sales. Charlie was communicative throughout, often sharing progress and ideas, as well as advising when different creative angles could be taken.
“We’re always delighted with the results and will continue to work with him whenever new content is needed.”
