Brand & logo, Social media, Advertising
Wire Jewellery
Crafting a unique presence, identity and style for a renowned jewellery artist.
Journey
Long-established wire jewellery artist and instructor, Linda Jones needed a full refresh of her website, marketing materials and brand, to make a consistent and recognisable mark.
Having moved most of her business to social media, such as Facebook, Instagram and Pinterest, a clean, accessible aesthetic would help showcase the artistry of the pieces and help them stand out as the stars of the show.
Promotional materials, tutorial sheets and marketing assets would also be an ongoing requirement, to sustain a regular presence that was distinctly hers.
Outcome
Using the previously established colours of teal and orange, the new and bold branding focuses on giving assets more breathing space and individual highlight — perfect for bringing those all-important jewellery pieces to the foreground.
The website received a complete set of rebuilt assets from the ground up, creating an easy-to-navigate and SEO-optimised portal for potential conversions. Since relaunching, it has consistently built traffic (retaining first page ranking on Google) and the most visited and enquired about page being its highest value service.
Social media creatives and simple marketing materials, such as order ‘Thank You’ cards, have kept her brand memorable and encouraged posting, tagging and sharing of her work, sharing her presence further.
“Charlie has been invaluable in bringing my business and brand to a modern market. He has been helpful at every step, creating materials for me where I need them, as well as identifying and advising potential avenues I would have otherwise not known about.
“Whether it’s to create new graphics, design templates and worksheets I can use in workshops, or provide the knowledge I need to explore ways I can boost my brand nimbly and affordably, I can always rely on his support and skill.”
